Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932, manufactured wooden toys and furniture. His business was not profitable and he struggled during the early 1930s. But in 1934, he decided to focus on building toys — and changed the name of his company to LEGO which is a contraction of the Danish words “leg godt” (play well).
The company expanded into other Nordic countries in the 1960s. The company also created smaller bricks that were ideal for children with small hands and named it DUPLO after the Latin word duplex (two-fold). This allowed children to create more detailed models.
In the 1970s Lego began to incorporate new features that made its products stand out from the competition. For example, they added a range of different faces to their miniature figures. This made the characters appear more real and allowed them to express different expressions and emotions. The Lego Group also added wheels to its bricks, opening https://lego-x.com/2019/10/30/today-lego-fan-tomorrow-it-architect-and-vdr-provider the possibility of designing vehicles and other machines that move.
The company’s next big step was when it introduced dedicated themes — systems within systems that allowed customers to build a particular world or situation. The company was able to increase its brand’s popularity and appeal to a younger audience. In addition the company expanded its production by opening factories in South Korea, Malaysia, and Brazil.
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